PR.01/03

SELIN

Where We Began

Role
Creative Direction / Production / Model
Location
Amsterdam
Date
18.01.2026
Publication
SELIN
Figure standing still in a tailored striped suit as blurred passers-by move through the frame
SELIN — Amsterdam

A dialogue between past and present, where garments carry memory and emotional value — fashion that tells a story rather than following the current.

Model mid-stride past a workshop doorway in an oversized striped suit
01 — Movement

Shaped by a constant intersection of cultures, a layered history, and a reality in which tradition and innovation coexist, the styling forms a visual language that resists replication.

Model reaching upward in a doorway of a vintage lighting shop, embroidered sash over a waistcoatModel holding a market line overhead, wool cardigan and draped trousers
Wide view of a lighting shopfront with the model standing in the doorway
Close portrait in a fur hat and printed silk shirt
02 — Identity

The production portrays a multifaceted male figure — an identity that is fluid rather than fixed, shaped by influences from different cultures, times, and places.

Model standing beneath a market canopy holding flowers, marble form under a knitted cardiganModel seated among carpets and textiles in a patterned suit with a red knit

Rather than offering definitive answers, the narrative encourages reflection on identity, belonging, and the ways in which culture is embodied through the body, movement, and dress.

Credits

Creative Direction
Ram Karadi
Production
Ram Karadi
Model
Ram Karadi (@ram_karadi7)
Publication
SELIN
Photography
Ram Karadi / Michal Sharon (@michallsharon)
Fashion Design
Yuval Azulay (@yuval_azulay) / David Oks (@oks.david) / Einav Said (@einavsaid)
Clothing Brand
TABU (@sorry_its_tabu)
Accessory Design
Bayli (@bayli.studio)
Hair
Roni Podlinski (@ronipodlinskii)
Black and white portrait in a leather corset and cap, FLANELLE editorial
Next — PR.02/03Between Forms14.07.2026